Kane Platt Featured in Shoot Post, VFX & Animation Series

Following the right path has taken on a new meaning figuratively and literally speaking as the post/editorial industry evolves.

In the August issue of Shoot Magazine, post execs identify and explore the changes that have surfaced this year. Here’s what Kane had to say:

What trends or developments in the editorial/post industry--ranging from technology unveiled at NAB to your company's creative and business dealings, or other areas you deem relevant--have emerged as significant so far in 2011?

The most prominent and pervasive trend in 2011 continues to be downward pressure on pricing. We are seeing some price stabilization as the production and post production markets have found something like their bottoms, but we still find ourselves looking at new requests to do so much more for so much less. Hooligan is built around a philosophy of doing whatever it takes to produce the most powerful stories possible. To maintain our standards of excellence, we continue to do more with less. Every individual on our team is pushing themselves with more responsibility and longer hours in order to do it. This trend is certainly not unique to our industry, but most industries don't face the challenges of the unknown that is status quo for post production.

What was the biggest creative challenge you faced on a project this year and how did you meet that challenge? What lesson(s) did you learn during the course of that job? (Please select a job you worked on in 2011 UNLESS it won an award THIS year, in which case you can open up the time frame to include both 2010 and 2011 for a project honored at the 2011 VES Awards, Academy Awards, Cannes Lions, the AICE, Awards, AICP Show, The One Show or any of the other major stops on the 2011 awards show circuit.)

I was working on a pitch/web piece that I cannot name (project x) with a longtime, loyal client. If successful, it would lead to more business for him and us. I had been fighting through what I thought was a cold for several weeks and the challenge, creatively, quickly became trusting my instincts and process as I battled a fever, facing a crucial 48 hr turnaround. As the dailies came in, I was sick enough to spend the day before in bed. Hooligan was busy enough that I was the only editor available -- I had to do it. The project turned out to be a huge hit, everyone was thrilled. The next day my doctor informed me I had walking pneumonia. I learned that editing is something I love enough to do well, even when I'm deathly ill!